The Hindu had an inspiring story today about iD, the company.

“iD Fresh” supplies idli/dosa batter to multiple localities in Bengaluru, and more than a couple of cities in India.

What started as a small establishment eight years back, employs more than 650 people, has 70 crore plus turnover, attracts investments from VCs and is looking at expanding in more than a dozen cities in the Middle East. As in many great stories iD has humble beginnings.

All that started in a small shop at Thippasandra is a small neighbourhood shop. Musthafa, the CEO of the company, then went on to set up a 600 ft.² kitchen as he scaled to the increased demand for ready to cook products.

idli dosa

As of date the company functions in multiple areas, and has expanded into new products as well. The sales teams work like “mini entrepreneurs” by themselves, and that probably has contributed quite a bit to the successful model.

All this has transpired in the last eight years. It Makes it one of the inspiring stories I read in recent times.

Read more.